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creative project

creative project

Analogia Project

The work of Italian designer Andrea Mancuso strikes a fine balance between the fantastical and the everyday. Originally from Rome, Mancuso spent his early career in London, a creatively formative period that steered Mancuso’s practice towards the experimental and imaginary. He has since nurtured a rigorously research-based approach, deeply indebted to the persuasive power of storytelling. 

In 2011 he went on to found his own firm, Analogia Project, which debuted at the invitation of Will Alsop during London Design Week.

He has since lent his unique perspective to brands and institutions like Bulgari, Driade, Fendi, Hermes, Nilufar Gallery, Lema, Perrier-Jouët, Slamp and Wallpaper*, creating furniture, installations and exhibitions that evoke narratives in a way that transcends culture, time and space. His projects have been published worldwide and exhibited in major international fairs. Since 2017 he has taught the Master of Interior Design course at NABA Academy in Milan

LIGHT GIVES LIFE TO THINGS

Light is able to directly intervene on a person’s mood, suggesting a certain state of mind, creating inspiration and influencing desires. This is the most rewarding thing about our work; we emotionally involve people. During our London stay, we learned how to use contamination among diverse art forms. Thanks to that experience, we find inspiration in everyday objects, joining aesthetic value and artisan practices together through a new, original visual language.

OVERLAY

Working with light is different than working with other elements: light is something that we cannot touch, and technology is making once essential aspects, like the switch, unnecessary, leaving room for new ways in which we can interact with light…